While on a trip to our Archives, some old adverts from 1970s issues of the “Friend” sent the Fiction Team down memory lane!
St Ivel Five Pints
Do you remember St Ivel Five Pints? It was a powdered milk, “for use in cooking, tea, coffee and bedtime drinks”. You just added a measure to ½ pint of warm water, and topped up with cold.
“You need never run out of milk again”! Also around at that time was Marvel powdered milk – “Marvellous, less fat too!” was their ad back in the day.
Week End chocolates
Remember the lemon slices that were actually jellies? And “Montelimar”? We definitely wish they still made these!
Babycham
In the 70s, the “Friend” carried adverts that may be surprising today – alcohol ads, including Babycham and Guinness, and also lots of cigarette ads . . . a sign of the times.
Cookeen
Remember the song for this one? “Give ‘em a lift . . . with Cookeen!”
Pears Soap
In conjunction with the famous soap brand, “Miss Pears” was a modelling competition for little girls aged 12 and under.
Avon
Ding-dong, Avon calling! And good old H. Samuel – remember when everyone had those clocks?
Take a wander through 150 years of “Friend” history in our 150th Anniversary Special Edition, available now from our online shop.
Lucy Crichton Better known as “Fiction Editor Lucy”, I am always on the look-out for the very best short stories, poems and pocket novels. As well as sourcing enjoyable content, I enjoy working with our established contributors, encouraging new talent, and celebrating 155 years of “Friend” fiction!
